Research reports
The path to email engagement 2024
Connecting with consumers through meaningful inbox experiences
What's inside
In this report you will find:
Consumers’ channel preferences for brand communications.
Why people choose to opt in, open, click, and unsubscribe.
Insights into how consumers use their personal email accounts in their daily lives.
How to deliver on consumer expectations for promotional and transactional messages.
The impact of deliverability and inbox placement on the customer experience.
Actionable advice to improve your email marketing strategy.
The path to email engagement 2024
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Discover how to deliver what your subscribers really want
Standing out in the inbox and increasing email engagement rates can feel like a never-ending marketing struggle. What if you knew more about what people want from your email campaigns?
We surveyed more than 2,000 consumers from the U.S., UK, France, Germany, and Spain to find out what they have to say about brand communications. One thing is clear, consumers highly prefer email for both promotional and transactional messages. But that doesn’t mean getting them to engage with the email channel is easy.
What you need are some insights into how consumers use email, what they expect from brands, and how you can design a more engaging inbox experience. Here’s a hint... You need to deliver messages that are anticipated, personal, and relevant.
Get your free copy of The path to email engagement 2024. Explore the survey findings and get advice on how to optimize your email program for better performance and results.
