About this survey

Regions

Industries

United States – 27.5%

France – 23.0%

Germany – 6.1%

United Kingdom 5.0%

Canada – 3.1%

Spain – 2.9%

India – 2.5%

All other regions – 29.9%

Information Technology (IT) – 12.7%

Software as a Service (SaaS) – 11.3%

Non-Profit – 8.5%

Marketing/Public Relations – 7.1%

Professional Services – 6.6%

Retail/ecommerce – 5.6%

Education – 4.6%

Entertainment/Recreation – 4.2%

All other industries – 39.4%

Monthly email send volumes

Job title/role

More than 1 million emails – 11.4%

100,000 to 1 million emails – 12.8%

50,000 to 100,000 emails – 13.4%

Fewer than 50,000 emails – 62.5%

Small business owner – 15.6%

Software developer – 14.4%

IT professional – 14.1%

Marketing leadership – 9.8%

Email marketer – 8.4%

C-suite executive – 5.8%

Director/VP of product – 5.4%

Email deliverability specialist – 5.2%

Product management – 5.1%

Lifecycle marketing manager – 2.2%

Other roles – 13.5%

Business size

Users

10 or fewer employees – 52.3%

11 to 50 employees – 21.8%

51 to 500 employees – 17.3%

501 to 1000 employees – 3.2%

1,001 to 5,000 employees – 2.7%

More than 5,000 employees – 2.6%

Sinch Mailgun – 39.1%

Sinch Mailjet – 47.3%

Sinch Email on Acid – 13.6%

Business type

B2B – 37.6%

B2C – 29.4%

Both B2B and B2C – 33.0%