Introducing Sinch Mailjet’s new AI Template Generator

The growing relevance of AI in email marketing

Let’s face it, AI has reshaped the email marketing landscape, evolving from a promising technology discussed in the afternoon break room to an indispensable tool for marketers. By automating repetitive tasks, offering data-driven insights, and delivering scalable personalization, AI helps email marketers to achieve more, with less effort – taking on the heavy lifting so you can focus on building meaningful connections with your audience.

Perhaps one of the most significant impacts of AI has been streamlining workflows. Tasks that once took hours – such as segmenting audiences, crafting subject lines, or A/B testing campaigns – can now be completed in minutes. For example, tools like Mailjet’s AI Copy Generator enable marketers to quickly produce compelling email content tailored to their specific goals, freeing up time for higher-value activities like campaign planning and audience engagement.

However, while AI-generated, data-driven email campaigns are undoubtedly powerful, they can't fully replace the vital role you play. You know your goals, your audience, and your brand. People are still needed to interpret that data and humanize AI recommendations in a way that truly speaks to your customers.

That’s not to say the AI can’t help you become a better email marketer, though – and Mailjet’s new AI Template Generator is here to prove just that.

Introducing Mailjet’s AI Template Generator

The journey to creating the AI Template Generator was driven by the challenges faced by modern email marketers. Designing email templates often involves a tedious cycle of manual adjustments – ensuring branding consistency, balancing layouts, and writing copy that resonates with audiences. These time-consuming tasks can slow down even the most efficient workflows, leaving marketers with less time to focus on what truly matters: crafting strategies that drive engagement and results.

So, we listened to our customers and came up with a solution. Marketers needed a way to create high-quality, campaign-specific templates quickly, without compromising on creativity or personalization.

Mailjet's new tool provides a strong starting point, with brand-aligned designs, placeholders, and suggested copy, it enables marketers to refine and finalize their campaigns more efficiently than ever before, while still leaving room for human creativity and customization.

Ultimately, it’s not about replacing the marketer, but about supporting them, making their workflows smoother, their outputs sharper, and their campaigns more impactful.

Mailjet’s AI Template Generator

How will the new AI Template Generator benefit you?

We can imagine as Mailjet users you’re excited about experimenting with this new tool. But before you jump right into it, let’s explore all its potential. How can Mailjet’s new AI Template Generator help you with your day-to-day work?

Personalize emails at scale

In today’s competitive landscape, email personalization is no longer optional – it’s essential. However, tailoring emails for different audiences can be challenging, especially for smaller teams lacking budget and resources. The AI Template Generator makes this process manageable by generating campaign-specific templates that align with audience preferences and campaign goals. Whether you’re targeting specific demographics or crafting seasonal promotions, the tool ensures your templates feel tailored to the recipients’ interests.

This ability to personalize emails at scale allows smaller marketing teams to foster stronger connections with their audience while saving significant time. all while maintaining a personal touch that resonates.

Save time building campaigns

Every email marketer will tell you that designing and building out emails is the most time-intensive job throughout the whole campaign creation process. Manually adjusting layouts, drafting content, searching for images... It can be a real humdinger.

So, to cut down on the manual labor, the new tool drastically reduces the time spent on these tasks by automating much of the design process. By generating a ready-to-use template with tailored layouts and suggested copy, email marketers can focus on refining their campaigns rather than starting from scratch.

Maintain brand consistency

Ensuring every email aligns with your brand’s identity can be a challenge, especially for teams managing numerous campaigns or working across different regions. The AI Template Generator simplifies this by incorporating your Brand Kit into the template creation process. Fonts, colors, logos, and other visual elements are automatically applied, ensuring every template reflects your brand's guidelines seamlessly.

For marketers, this feature eliminates the risk of off-brand designs slipping through the cracks, even when multiple people are involved in the workflow. The result is a professional, cohesive look across all your campaigns that strengthens brand recognition.

Mailjet’s AI Template Generator and Brand Kit

Ensure compliance and improve accessibility

Navigating email compliance is, let’s say, complex, and not always top-of-mind with marketers busy creating campaigns. Yet, including elements like unsubscribe links and company addresses is essential if you want to adhere to email deliverability best practices.

The AI Template Generator takes care of these requirements automatically, integrating compliance elements into every template it creates. What’s more, by embedding best practices into the design process Mailjet ensures that templates are responsive, meaning they adapt seamlessly to different screen sizes and devices and are accessible to readers regardless of how they view their emails.

Getting started with Mailjet’s AI Template Generator

Have we piqued your interest enough to take a look at the tool in action? The tutorial video below show’s what you can expect from the AI Template Generator and just how much time you can save on campaign creation:

Additionally, our support team have been hard at work putting together a step-by-step walkthrough ensuring you get maximum value from the tool.

Create templates fast, now

Excited about the prospect of using AI in your next campaign?

Great news – Mailjet's new AI Template Generator is available now to customers with a paid account. Jump into your next campaign and test out this feature by following the steps outlined in the support documentation.

Not a paying customer and want to take advantage of this new AI-powered tool? Upgrade today and start building engaging campaigns tailored to your audience’s needs.