Marketing
The 5 best Omnisend alternatives in 2025
You've poured your heart and soul into your business, crafting the perfect products and cultivating a loyal customer base. But lately, you've been feeling like your email marketing efforts with Omnisend just aren't cutting it. Sound familiar?
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It's a common struggle for small business owners and marketers alike. You need a platform that can keep up with your growing brand, but you don't have the time or tech expertise to wrangle complex data analysis or set up intricate automations. And let's be real—you've got a million other things on your plate, from social media to customer service.
The truth is, the email marketing landscape is vast and ever-changing. With so many options out there, it can be tough to know where to turn when Omnisend isn't meeting your needs. Maybe you're tired of wrestling with clunky features or paying for tools you don't use. Or perhaps you're hungry for more advanced insights to help you fine-tune your strategy.
Whatever your pain points, know that you're not alone. Countless businesses have found themselves in the same boat, seeking an Omnisend alternative that better aligns with their goals and workflow.
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Choosing the best alternative to Omnisend
So, how do you choose the right platform for your unique needs? It all comes down to a few key factors:
Simplicity vs. advanced features: Do you crave a user-friendly interface, or do you need powerful tools to dive deep into your data?
Automation capabilities: How important is it to have robust automation features that can save you time and energy?
Integration and data syncing: Will the platform play nicely with your existing tools and systems?
Pricing and scalability: Can the platform grow with you, and does the pricing model make sense for your business?
By carefully weighing these considerations, you'll be well on your way to finding an Omnisend alternative that checks all the right boxes.
In the following sections, we'll explore some of the top contenders, from budget-friendly options like Mailjet to all-in-one powerhouses. We'll dive into their strengths, limitations, and pricing models, so you can make an informed decision and get back to what matters most—connecting with your customers and growing your business.
Best for affordability: Mailjet
Mailjet offers an intuitive and cost-effective email marketing platform that caters to the needs of budget-conscious businesses.
What does Mailjet do well?
With a user-friendly interface and a comprehensive set of features, Mailjet simplifies the process of creating, sending, and tracking both marketing and transactional emails. Its drag-and-drop email editor and real-time collaboration tools make it easy for teams to design professional-looking emails without the need for extensive technical knowledge.
Mailjet's robust API and extensive integrations allow for seamless synchronization with your existing tools and workflows, ensuring a smooth transition from Omnisend.
What are Mailjet's limitations?
Of course, no platform is perfect. Mailjet does not offer CRM features and does not offer the ability to send text blasts, WhatsApp messages, or offer other messaging channels like Telegram.
How much does Mailjet actually cost?
One of Mailjet's key advantages over Omnisend is its pricing model. Unlike Omnisend, which charges based on the number of contacts, Mailjet's pricing is based on the number of emails sent. This makes it an attractive option for businesses with large contact lists but relatively low email sending frequencies.
Mailjet offers a free plan that allows you to send up to 6,000 emails per month, with paid plans starting at just $17 per month for 15,000 emails.
As your business grows and your email volume increases, Mailjet's pricing remains transparent and predictable, making it easier to budget for your email marketing efforts.
The verdict on Mailjet
If affordability and simplicity are your top priorities, Mailjet is an excellent alternative to Omnisend. Its user-friendly interface, comprehensive features, and cost-effective pricing make it an ideal choice for small businesses and startups looking to streamline their email marketing efforts without breaking the bank.
While it may not have all the bells and whistles of Omnisend, Mailjet provides a solid foundation for creating, sending, and tracking effective email campaigns. With its emphasis on collaboration and integration, Mailjet ensures that your email marketing strategy can grow alongside your business.
Mailchimp: Best for beginners
When it comes to email marketing, Mailchimp is a top choice for those just starting out. With its user-friendly interface and straightforward tools, Mailchimp makes it easy for beginners to create and send professional-looking emails without the steep learning curve.
What does Mailchimp do well?
Mailchimp shines in its simplicity and ease of use. Its drag-and-drop email builder allows users to quickly create stunning campaigns, even without design experience.
The platform offers a wide range of customizable templates, making it a breeze to craft on-brand emails.
Mailchimp's automation tools, like welcome series and abandoned cart reminders, are intuitive and easy to set up, allowing beginners to harness the power of automation without the complexity often found in platforms like Omnisend.
What are Mailchimp's limitations?
While Mailchimp excels in beginner-friendliness, it does have some limitations. Advanced segmentation and personalization options are more limited compared to Omnisend. Mailchimp also lacks some of the more sophisticated automation capabilities, such as multi-step journeys and complex triggers. For businesses with rapidly growing needs, Mailchimp may not offer the same level of scalability and customization as Omnisend.
How much does Mailchimp actually cost?
Mailchimp offers a generous free plan that supports up to 500 contacts and 1,000 sends per month. Paid plans start at $13/month for the Essentials plan, which includes additional features like A/B testing and custom branding. The Standard plan, at $20/month, adds advanced automation and insights. The Premium plan, at $350/month, offers advanced segmentation and multivariate testing. While Mailchimp's paid plans are more affordable than Omnisend's, they may not include all the advanced features growing businesses need.
The verdict on Mailchimp
For beginners looking for an easy-to-use email marketing platform, Mailchimp is an excellent choice. Its user-friendly tools, templates, and basic automation make it simple to get started with email marketing.
However, as businesses grow and require more advanced features, they may find Mailchimp's limitations frustrating. If you're just starting out and need a straightforward, affordable solution, Mailchimp is the way to go.
But if you anticipate needing more sophisticated automation and personalization, Omnisend may be a better long-term fit.
Kit (formerly ConvertKit): Best for creators
If you're a content creator looking for an email marketing platform that caters to your unique needs, Kit (formerly ConvertKit) is a top choice. While Omnisend offers a range of features for e-commerce marketers, Kit stands out as a creator-focused alternative with powerful automation tools and audience segmentation capabilities.
What does Kit do well?
Kit shines when it comes to serving content creators. The platform offers customizable email templates that allow you to showcase your unique brand and style. You can easily create visually appealing newsletters and broadcast emails without needing design skills.
One of Kit's standout features is its automation capabilities. You can set up advanced email sequences based on subscriber actions, such as joining a specific form or purchasing a product. This allows you to nurture your audience with targeted content at the right time.
Kit also excels in audience segmentation. You can tag subscribers based on their interests, behavior, and engagement, allowing you to send highly relevant content to each segment. This level of personalization helps build stronger connections with your audience.
What are Kit's limitations?
While Kit offers a range of creator-focused features, it does have some limitations compared to Omnisend. Kit's design customization options are somewhat limited, with fewer pre-designed templates available. If you require extensive design flexibility, Omnisend may be a better fit.
Kit also lacks some of the advanced e-commerce features that Omnisend provides, such as product recommendations and abandoned cart recovery. If you heavily rely on these features for your online store, Omnisend might be the preferred choice.
How much does Kit actually cost?
Kit offers a free plan that supports up to 10,000 subscribers, making it an accessible option for creators just starting out. Paid plans start at $29 per month for up to 1,000 subscribers with automation features and scale up based on your list size.
Compared to Omnisend, Kit's pricing is more affordable for creators with smaller audiences. However, as your list grows, the cost difference between the two platforms may become less significant.
The verdict on Kit
If you're a content creator looking for an email marketing platform that understands your unique needs, Kit is an excellent choice. Its powerful automation tools, audience segmentation capabilities, and creator-focused features make it a standout alternative to Omnisend.
Kit is particularly well-suited for bloggers, podcasters, and online course creators who want to build and nurture their email list. The platform's ease of use and affordability make it accessible to creators at various stages of their journey.
While Kit may not have all the advanced e-commerce features of Omnisend, it more than makes up for it with its creator-centric approach. If your primary focus is engaging and growing your audience through targeted email campaigns, Kit is definitely worth considering.
MailerLite: Best for simplicity and ease of use
MailerLite offers a straightforward, user-friendly platform that simplifies email marketing.
What does MailerLite do well?
Its intuitive drag-and-drop editor allows users to quickly create professional-looking emails without the need for technical expertise. The clean, uncluttered interface makes navigation a breeze, with all essential features easily accessible.
Compared to Omnisend's more complex interface, MailerLite provides a more streamlined experience. Its dashboard presents key metrics like open rates, click-through rates, and subscriber growth in a visually appealing, easy-to-understand format. This allows users to quickly assess their email marketing performance without getting overwhelmed by data.
What are MailerLite's limitations?
While MailerLite excels in simplicity, it may lack some of the advanced features found in Omnisend. For example, MailerLite offers basic automation workflows, but they may not be as comprehensive as Omnisend's more sophisticated automation capabilities.
Additionally, MailerLite's e-commerce integrations are not as extensive as Omnisend's, which is tailored specifically for online retailers. Omnisend offers features like product recommendations and abandoned cart emails that may not be available in MailerLite.
How much does MailerLite actually cost?
MailerLite offers a free plan for up to 1,000 subscribers and 12,000 emails per month. Its paid plans start at $10 per month for up to 500 subscribers, with the price increasing based on the number of subscribers. The paid plans include additional features like removal of MailerLite branding, custom domains, and priority support.
In comparison, Omnisend's free plan allows for up to 500 emails per month to 250 contacts, with paid plans starting at $16 per month for up to 500 subscribers. While Omnisend's entry-level paid plan is slightly more expensive, it includes more advanced features like automation and segmentation.
The verdict on MailerLite
MailerLite is an excellent choice for small businesses and individuals who value simplicity and ease of use in their email marketing efforts. Its user-friendly interface and straightforward features make it an ideal solution for those who want to create professional emails without getting bogged down in complexity.
However, for e-commerce businesses that require advanced automation and extensive integrations, Omnisend may be a better fit. Its specialized features cater to the unique needs of online retailers.
Ultimately, the choice between MailerLite and Omnisend depends on your specific requirements. If simplicity is your top priority, MailerLite is a strong contender. But if you need more robust e-commerce capabilities, Omnisend may be worth the extra cost.
Best for long-standing reliability: AWeber
Looking for an email marketing platform with a proven track record? Meet AWeber. With over 20 years of industry experience, AWeber is an ideal choice for solopreneurs and users seeking solid CRM functionality without the bells and whistles of more complex systems.
Let’s break down what makes AWeber stand out:
What does AWeber do well?
AWeber offers a suite of dependable tools that have earned it a reputation for long-standing reliability. With features like “ready to send” email templates and smart automations that integrate seamlessly with platforms like YouTube and Etsy, AWeber helps you hit the ground running—even if it may not support the advanced needs of large-scale campaigns.
Robust email automation: Set up and manage your email flows with ease.
Split testing & web analytics: Optimize your campaigns with insightful data.
Comprehensive app marketplace: Enhance functionality with a wide range of integrations.
What are AWeber’s limitations?
No platform is perfect. AWeber falls short in a couple of areas:
It doesn’t offer spam and design testing tools.
The service is available only in English.
How much does AWeber actually cost?
Worried about costs? AWeber keeps it flexible:
Free Plan: Ideal for getting started with up to 500 subscribers.
Paid Plans: Start at just $15 per month, making it accessible even if you’re on a tight budget.
The verdict on Aweber
If you’re searching for an email marketing platform with a legacy of reliability and a straightforward approach to email automation, AWeber might be the perfect fit. Its user-friendly tools, cost-effective pricing, and decades of experience make it a dependable option for solopreneurs and small businesses looking to streamline their email campaigns without unnecessary complications.
The wrap on the top Omnisend alternatives
So, which Omnisend alternative should you choose?
It all depends on your business goals and priorities. If budget is your main concern, Mailjet or MailerLite might be the way to go. For those just starting out, Mailchimp's user-friendly interface is hard to beat. Creators will love Kit's automation capabilities.
Ready to make the switch? Here's what to do next:
Assess your business needs and prioritize your requirements
Compare pricing plans and features to find the best fit
Take advantage of free trials or demos to test drive your top picks
Make your decision and start migrating your data
Remember, choosing the right email marketing platform is a big decision, but it doesn't have to be overwhelming. By understanding your options and aligning your choice with your goals, you can find the perfect Omnisend alternative for your business.
