Marketing
100+ Mother’s Day email subject lines and ideas for your next campaign
While you might have the campaign idea, layout, copy, and images all ready to go, that perfect subject line still alludes you. Well fear not, email marketers, as we’ve got a few Mother’s Day subject lines and ideas to get your creative juices flowing.
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Held on the second Sunday of every year (this year falling on May 12, 2024) Mother’s Day sees fathers, sons, daughters (and mothers) from around the world come together to show appreciation for that very special lady in our lives. And rightfully so!
It’s also one of the most popular retail holidays on the marketing calendar. In fact, in 2023 consumers spent $35.7 billion making that around $275 per person. While a good amount of that was spent at florists, it’s fair to say a sizeable portion was still invested in other gifts and ideas, making a targeted Mother’s Day email campaign crucial for almost all retail brands.
However, you’re not alone in this knowledge and will be competing in a crowded inbox for consumers’ attention. One way to stand out and increase your open rates is to craft intriguing subject lines that beg to be clicked on – easier said than done, we know. Which is why we’ve put together a list of ideas to give you a helping hand.
Table of contents
Technology
Sport and leisure
Transport and travel
Fashion
Food and spirits
Health and beauty
Mother’s Day email subject lines (gift ideas)
Whether you're a boutique offering handcrafted jewelry, a wellness brand providing pampering treats, or a tech company unveiling your latest device, promoting gift deals can be an effective Mother’s Day retail strategy. Here are some subject lines brands used in 2023 to promote their gift ideas:
Bose – Last chance to save on the perfect gift for mom
Coterie – Thoughtful gifts for mom ❤️
Amazon – Mother’s Day is THIS weekend! Plus, viral products and more
Getaway – Mom’s Day Giveaway
Hawthorne – Mother’s Day is 10 days away. (Don’t worry, we got you)
Postable – It's Almost Mother's Day! 💐
Moment – Our Favorite Mother’s Day Gift Ideas
The Landmark Project – 💐Mother's Day Gift Guide💐
Aesop – Gift ideas with complimentary shipping
John Lewis – Perfect gifts for Mother’s Day
St Baldrick’s Foundation – Need a Mother’s Day gift?
Bezar – Designing Women: Ten Perfect Mother’s Day Gifts For Your Modern Mom
Mixbook Photo co. – Gifts to celebrate Mom’s story
Eco Tan – Our perfect Mother’s Day pack is here!
Walmart – Get ready for Mother’s Day!
Paper Source – Get the First Look at Our New Mother's Day Gifts!
Bossy Pants Candles – Mother's Day Candles + Gifts Are Here 🌸🕯🐣
Flower Aura – Gifts as unique as she is
Darn Good Yarn – Inside: 🌺 Easy Mother's Day Gift 🌺 Be the favorite this year
Celtic Know Jewelry & Co – 💖 Show Your Love Early: Exclusive Mother's Day Gifts She'll Adore!
Mother’s Day email subject line ideas (discounts, codes, and free shipping)
OK, so gift ideas are great. But what about applying a discount or code to entice subscribers to click through to your Mother’s Day email campaign? Here are some examples of brands utilizing this tactic in their subject lines:
Headspace – Get 20% off the perfect gift
Headspace – Ends soon: Gift Headspace for 20% off
Piecework – Free gift inside 💛
DoorDash – $10 off your order from The Gift and Flower Boutique
Cozy Earth – $100 Off Our Top-Seller
Onsen – Buy 2, get 1 free
Aesop – Complimentary shipping on gifts for beloved mothers
Everlane – Free 2-day shipping. Just for Mom
Allset – Mother’s Day with an extra $2 off
PatPat – 🌷Early Access: Mother’s Day Sale Begins!🌷
CJdropshipping – Make Mom (and your Wallet) smile this Mother’s Day
Mint and Lily – 🚀30% OFF! Early Mother's Day Sale!🚀
Brecks – These gifts are about to give Mom a growth spurt! 50% off
Lora Jewel – New! New! New! And 12% off with our coupon
Boy Meets Girl – Mother’s Day gifts she’ll never know are under $50
Paint Your Life – Last chance to save 25% with our Early Bird Mother’s Day Sale
Graham’s Jewellers – Find the perfect gift with 60% off sitewide
Zazzle – ⏰ 3 Hours Left: Save 30% Sitewide!
LoveBook – Spoil Mom early: Exclusive early bird deals inside
Lisa Leonard – 25% off (all gold designs!)
Mother’s Day email subject lines by industry
For industry-specific brands, tailoring subject lines to align with the unique needs and interests of your audience can make all the difference in an email getting opened, or ignored.
So, whether you're in the realm of fashion, tech, food, ecommerce or beyond, optimizing your Mother's Day email subject lines to speak directly to your clientele is key to making this holiday marketing effort a success. Here are a few industry-specific subject lines brands used in previous campaigns:
Technology
Apple – There’s still time to get 2-hour delivery for Mom’s day
Apple – It’s time to make Mom’s day
Apple – Celebrate Mom with Apple Gifts
Bose – Time to treat mom to better sound
Bose – Last chance to save on the perfect gift for Mom
Fitbit – Sense is now only $249.95
Nanit – Happy Mother’s Day from Nanit!
Nokia – Mother’s Day offer: free luxury wristband with any watch purchase
JBL – Find the perfect gift for the #1 Mom ❤️
Harman Audio – Gift like Never Before! Save Up to 50% for Mother’s Day
Sport and leisure
Lululemon – Our top gifts. Her Mother’s Day
Nike – Mother’s Day Sale ends soon ⏳
CLMBR – Mother’s Day Offer: Buy CLMBR now and get free shipping
Specialized – Keep Mom Pedaling in Style
The Nue Co. – Yoga your way to a healthy glow
Zappos – Step Outside: 2024 Edition ⛰️🥾🏃
Giant – Ready, set, Mother’s Day!
Paria – Mr or Mrs last-minute, ey? No worries, mom doesn’t have to know
Hoka – Don’t forget mom!Mother’s day deals on ALL merch
Sailfish – Give mom the edge on race day. Shop now!
Transport and travel
Boatsetter – Boating Experience for Every Mom
Terranea – Looking for an Ocean Getaway?
Amara – A Bank Holiday Treat for Mom
Roadtrippers – Hit the road! 🏃♀️
AvantStay – Nominate mom for a $10,000 dream vacation.
Some other ideas (thanks, Mailjet Subject Line Copy Generator)
Whisk mom away this Mother's Day (Cruise Line)
Give Mom the Gift of Wanderlust (Travel Agency)
Mom deserves a Paradise Escape (Resort)
Make Memories, Not Dishes: Mother's Day Getaways (Vacation Rental)
This Mother's Day, Explore the World Together (Adventure Tour Company)
Fashion
Nordstrom – A mother lode of handbags for you or your mom
Tiny Tags – New for Mother’s Day!!
Colette – 🌸 Celebrate Mum In Style With Our New Mother's Day Collection! 🌸
Ruby Olive – Mystery Boxes Are BACK ✨💫
Homyped – New Arrivals! The Ultimate Mother's Day Gift 💗
Mark and Graham – Monogrammed Bags Mom Will Love + An Exclusive Offer Inside
Jennifer Meyer – Mother’s Day is just around the corner!
Babygold – 20% Off Everything for Mother's Day 💎
Devon Woodhill – Forever Engravings: Deadline for Mother’s Day
SHAY Jewelry – Show Her You Care
Food and spirits
OpenTable – Explore the 100 most popular brunch spots
OpenTable – Smiles Davis - your dining community roundup
FitVine – The Mother of All Wine (Plus a special gift for you)
Collin Street Bakery – Treat Mom to a Slice of Happiness
Resy – The Resy Digest: James Beard Awards finalists, Mother Day recipes
VRBO – 5 ways to get the family cooking together
Purdy’s Chocolatier – 👩The tastiest Mother’s Day gifts are NOW AVAILABLE! 🎁🎊
Minimax – Our Annual Mother's Day KitchenAid Event is Here!
Mano’s Wines – Browse our 5 star Mother's Day wine gifts
Williams Sonoma – To Mom, with love.
Health and beauty
Clinique – Make Mom's day! Sets she'll love.
Planet Organic – Last chance Mother’s Day offer
Alison Lou – Because She’s the best
Body Shop – The gift she’ll never forget
Procter & Gamble – Thank you, Mom
Dove – There are no perfect Moms, only real ones
TONI&GUY – The ultimate label.mUM kit!
Gene Juarez – Happy ❤️Mother’s Day ❤️
Andrew Collinge – Make Mum’s Day
Ulta Beauty – #PampHerWithPretty
Create Mother’s Day email subject lines with Mailjet’s AI Subject Line Generator
To make your life even easier, we’ve built an AI Subject Line Generator within our own Email Editor. Just select the AI Copy Generator within Mailjet, type a descriptive prompt of the content you need, specify things like tone of voice and length, and let the tool get to work. It will then automatically generate engaging and compelling subject lines, for your next email marketing campaign, while saving you valuable time and resources.
If you’re a paying customer, you already have access to the AI Subject Line Generator. Just log into your paid account and start using it for your next email campaign. If you don’t have a Sinch Mailjet account, create yours now, upgrade, and start building AI-powered email campaigns today!
