9 of the best MailerLite alternatives in 2025

Why look for a MailerLite alternative?

MailerLite is known for its straightforward interface and wallet-friendly pricing, but it doesn’t always check every box.

For instance, some users have pointed out that they need more in-depth analytics to refine their campaigns. Others want marketing automations that can handle complex workflows or advanced segmentation that MailerLite just doesn’t offer.

There’s also the matter of growth: as your email list—and ambitions—expand, you might find yourself wishing for more integrations or specialized features, like robust e-commerce tools.

If you’ve hit a point where you’re craving functionality that goes beyond MailerLite’s core offerings, it’s only natural to see what else is out there. After all, the right email marketing solution should not only match your current needs but also evolve with your business.

Criteria for choosing a MailerLite alternative

Finding the right email marketing platform isn’t just about picking the most popular option or the cheapest plan. It’s about choosing a tool that fits your business, scales with you, and doesn’t turn every campaign you send into a headache.

Here’s what to look for:

Features that don’t just sound good

Most platforms promise automation, segmentation, and A/B testing. The real question is how well they deliver. Can you build advanced automation workflows or just basic if/then rules? Does segmentation let you target based on real behavior, or are you stuck with simple lists? The details make all the difference.

Pricing that makes sense

Many platforms offer free plans, but costs can skyrocket as your list grows. Look at what’s included upfront. Will you need to pay extra for automation, integrations, or advanced reporting? A low starting price isn’t a deal if you’ll be forced into expensive upgrades later.

An interface that doesn’t drive you crazy

Email marketing shouldn’t feel like rocket science. A clean, intuitive dashboard can save hours of frustration. If setting up a campaign feels like a chore, it’s probably not the right platform.

Support when you need it

Tech issues happen. The question is whether you’ll get real help or be stuck digging through outdated help articles. Live chat, email support, and a solid knowledge base can make a big difference when things go wrong.

Seamless integrations

Your email platform shouldn’t exist in a silo.

It needs to work with the tools you already use, whether that’s an eCommerce platform, CRM, or analytics software. A strong list of integrations makes your workflow smoother instead of adding extra steps.

With these criteria in mind, let’s look at the best Mailchimp alternatives and why they stand out.

Best for affordability: Mailjet

Mailjet is more than just affordable. It’s packed with value. Every plan comes loaded with features that integrate into an intuitive platform for creating and deploying marketing and transactional emails, forms, and landing pages—all without breaking a sweat.

Unlike other providers, Mailjet doesn’t charge based on the number of contacts you have. You only pay for the emails you want to send, meaning as your audience grows, your price stays the same.

Its user-friendly interface and affordability make it popular with small businesses and growing teams looking to improve their email game. Mailjet helps you save time, cut costs, and focus on what truly matters.

Mailjet key features

• Intuitive drag-and-drop email editor

• Pre-built and customizable templates for campaigns

• Automated email workflows for transactional and marketing emails

• Seamless API integration to build custom experiences

• Real-time collaboration tools for team-based editing

Mailjet limitations

• No CRM features

• Does not have SMS, WhatsApp or other channels

Mailjet pricing

• Free: Up to 6,000 emails/month

• Essential: $17/month for basic email tools

• Premium: $27/month for advanced automation and analytics

• Custom Enterprise: Contact Mailjet for tailored solutions

Best for beginners: Mailchimp

Mailchimp often pops up as a frontrunner for those embarking on their email marketing journey. Its user-friendly interface and a free plan (offering up to 2,000 contacts) make it appealing for beginners. However, its limitations in advanced email marketing automation and customization mean it might not serve more complex marketing strategies.

Key features:

• User-friendly interface

• Free plan with up to 500 contacts

• Basic website builder

Limitations:

• Lacks split testing in automations

• Basic pop-up and landing page customization

• Overpriced for advanced features

Pricing:

• Free: Up to 500 contacts and up to 1,000 emails/month

• Paid plans available for additional features

Best for creators: Kit (formerly ConvertKit)

Kit targets creators and businesses looking to grow their email lists with efficient automation tools.

It offers a free plan supporting up to 10,000 subscribers and includes powerful integrations with platforms like Shopify and Zapier. However, more advanced features require a paid plan.

Key features:

• Powerful automation features

• Wide range of integrations

• Custom domain and landing page creation

Limitations:

• Advanced features require paid plans

• Limited free plan features

Pricing:

• Free: Up to 10,000 subscribers on a single email sequence

• Paid plans start at $15/month

Best for social media: Constant Contact

Constant Contact is ideal for businesses aiming to combine email marketing with social media strategies. Its drag-and-drop editor and high delivery rates are significant draws, though its higher-tier plans may be costly for small businesses.

Key features:

• Automated email campaigns

• High email delivery rates

• Integration with social media platforms

Limitations:

• Basic registration forms

• Costly higher-tier plans

Pricing:

• Free trial for up to 30 days

• Starts at $12/month

Best for long-standing reliability: AWeber

With over 20 years in the industry, AWeber is a trusted choice for solopreneurs and users requiring basic CRM capabilities. Its innovative features like ‘ready to send’ email templates and automations that integrate with apps like YouTube and Etsy set it apart, though it lacks advanced features for large-scale campaigns.

Key features:

• Strong email automation

• Split testing and web analytics

• Comprehensive app marketplace

Limitations:

• Lack of spam and design testing tools

• Available only in English

Pricing:

• Free: Available for up to 500 subscribers

• Paid: Starts at $15/month

Best for all-in-one marketing solutions: HubSpot

HubSpot stands out for its all-in-one platform that combines CRM, email marketing, and more. The generous free plan is a boon for small businesses, though advanced automation features require a costly upgrade.

Key features:

• Generous free plan with CRM integration

• Powerful contact management

• Excellent reporting features

Limitations:

• Expensive advanced features

• Branding on free plan outputs

Pricing:

• Free: CRM and basic features

• Professional plan starts at $800/month

Best for e-commerce marketers: Omnisend

Omnisend is tailored for e-commerce marketers needing advanced features in a cost-effective package. Its free plan includes omnichannel marketing and automation workflows, though it falls short on deliverability rates and template variety.

Key features:

• Advanced features in free plan

• Designed for e-commerce

• Responsive email editor

Limitations:

• Limited email templates

• Poor deliverability rate

• Available only in English

Pricing:

• Free: Up to 250 contacts

• Paid plans start at $16/month

Best for multi-channel integration: Brevo

Brevo shines with its integration of multiple marketing channels, including email, SMS, and live chat. It offers an intuitive interface and extensive automation options, yet its reporting features are limited on lower-tier plans.  

Key features:

• Seamless multi-channel integration

• User-friendly interface

• Free CRM integration

Limitations:

• Limited reporting features

• Fluctuating deliverability rates

  Pricing:

• Free: Up to 300 emails/day

• Starter plan starts at $9/month

Best for advanced marketing automation: ActiveCampaign

ActiveCampaign goes beyond basic email marketing by offering powerful automation features and a built-in CRM—perfect for businesses that want to manage everything from lead capture to deal closing in one place.  Its sales and marketing workflows make it a favorite among those who crave more than just automated emails. Plus, you get top-notch deliverability, free migration assistance, and a handy landing page builder with dynamic content options to personalize your campaigns.

Key Features

• Advanced marketing and sales automation workflows

• Built-in CRM with deal pipelines

• Excellent email deliverability rates

• Free migration services for new accounts

• Wide range of integrations with popular tools

• Landing page builder with dynamic content

Limitations

• No free plan

• More expensive than many competing providers

• Reporting dashboard could use more customization

• Steeper learning curve compared to simpler ESPs

• Can’t export your deals list

Pricing

• Starter Plan: Starts at $15/month (for up to 1,000 contacts)

• Plus Plan: $49/month and up, includes CRM and more advanced features

• Professional & Enterprise: Scales with advanced automation, custom reporting, and priority support

If you need top-tier automation and built-in sales tools, ActiveCampaign is a strong contender. Just be prepared to invest more time and money compared to simpler platforms.

Choose the right MailerLite alternative today

Choosing the right email marketing tool hinges on your specific needs and budget. Whether you seek simplicity, comprehensive engagement, or advanced automation, there's a platform out there tailored for you.  

Mailchimp, Kit, and AWeber are great for beginners, while Constant Contact and HubSpot provide more robust solutions for businesses ready to scale. Mailjet is best for small businesses that don’t want an affordable and comprehensive platform.

Ultimately, the perfect alternative to MailerLite is one that aligns with your business goals and offers room for growth.

So, take your time, explore these options, and find the platform that will help take your email marketing efforts to new heights.