Infographic: How to maintain customer engagement over the summer

Maintaining customer engagement over the summer is a challenge in every email marketing strategy. Find out which campaigns maximise customer engagement

Gods looking at tablet with graphs in dude's hands

PUBLISHED ON July 11, 2016

It’s that time of the year again: offices are emptier than a hermit's address book, while beaches get so crowded you can barely find a space to lie on your towel. The vacations are finally here. Oh, yes, they are.

But with the vacations comes a tricky challenge for email marketers: keeping your contacts engaged during the summer, so that they don’t forget all about you because of their new summer flings, amazing tans and crazy party nights. No one wants to be sent straight into the spam box, right? Worried about pestering them while they’re feeling so idle?

You’re not alone: this is a crucial matter that many marketers think about every summer. Don’t panic though, all you have to do is read through our infographic and crack these five tricks to conquer summertime email marketing.

How to maintain customer engagement over the summer

What’s your email marketing strategy like for July and August? Which campaigns are you sending? Use the hashtag #MailjetSummerEngagement and tell us everything about your own tricks to maintain customer engagement over the summer on Twitter.

Mylène Blin

Former French Marketing Manager at Sinch Mailjet

Related readings

Noreply email address: Best practices for your email strategy

Have you ever tried to contact a brand to get them to stop sending you emails, only to receive an automated reply that says your email failed to be delivered? If you have, you’ve met the villain of our story: the noreply email address. Noreply addresses are the brick...

Deliverability tips to avoid the spam folder this holiday season

The holiday season is almost upon us, which means marketers – especially those in retail – will soon start to increase their sending frequencies and reach out to as many contacts as possible. At Sinch Mailjet, we expect to see very high volumes coming from our senders...

Email headers: What are they and how to read them

Hands up if you heard someone talk about email headers but had no idea what they were. Or, even worse, maybe your technical team asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you...