Team Trump wins campaign email battle as Clinton misses her mark

We analyzed candidates emails ahead of the US General Election.

PUBLISHED ON November 08, 2016

Personalised messages and a clear call to action expose Trump’s recipe for success among small donors

Table of contents

01Personalised messages and a clear call to action expose Trump’s recipe for success among small donors

Personalised messages and a clear call to action expose Trump’s recipe for success among small donors

Trump campaign emails outperform the Clinton campaign by 12.9 points to 11.0 across six separate marketing parameters
However, with a possible 27 points up for grabs, low scores across the board indicate a huge missed opportunity for both nominees
Both campaigns showed poor personalisation, poor design and cross device compatibility

Josie Scotchmer

Former UK Marketing Manager at Sinch Mailjet

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