Email best practices
The many uses and benefits of email templates explained
There are many templates for many different types of marketing email. But which one is right for you? We’ll run through all the options and benefits to help you decide.
Email best practices
Stop us if we’re describing you: Your team thrives when producing highly professional email campaigns and communication materials. You all geek out over everything analytics and love tweaking your content and subject lines to optimize the best results and improve your brand’s CRM. But you’re also too pressed for time to create new emails from square one each time you need to hit send. Sound about right?
Let’s start by talking about what an email template is and the advantages of using one.
An email draft template is a sample email with the assets already in place. Using a simple email template, all you need to do is drop in the missing details.
Using an email format template presents six key advantages, including:
A new or existing template loaded with your brand’s chosen headers and fonts can increase your open rates and generate sales.
Deciding what is the best customizable email template depends on your objectives in any given situation. Choosing carefully will maximize your results. For example, re-engagement emails are usually short and sweet, with some images for personalization and succinct copy designed to win back the heart of a consumer you last heard from a while ago. On the other hand, someone who’s signed up to receive your emails daily will want more depth and content.
When thinking about which email template to use, ask yourself what you’re trying to achieve. So let’s explore six different types of email templates and their purposes.
Newsletter emails educate and inform your audience. This is your company’s opportunity to take a lap and humblebrag about your accomplishments or updates. Did you announce a new product, series of apps, or service? Make a charitable donation? Get mentioned by a celebrity as their favorite discovery? After reading your newsletter email, your audience should be more interested in your brand and, as a result, more inclined to purchase.
Welcome emails are a new consumer’s first impression of your company. They’re usually sent as a cordial greeting after someone makes a purchase or subscribes to a service you offer, like your newsletter. Marketers can use these emails to build upon their relationship with a customer, strengthening their relationship with the brand and gently guiding them towards making another purchase.
Promotional emails spread an exciting new offer about your brand’s goods and services. Maybe you’re running a “two for the price of one” campaign. What if everything is “30% off” store-wide? Are you offering a free product after a customer spends a certain amount? A potential customer might have been on the fence about your brand for some time, but a well-crafted promotional email can be just the nudge they need to get through the door.
When a customer or lead goes cold, these emails can prod them to keep opening your emails and guide them back to interacting with your brand. Mailjet’s requalification email sending template can help you create a re-engagement campaign to ask your audience if they still want to receive your marketing content.
Keep this trick up your sleeve for when a budding customer leaves the items in their digital cart unattended. If you run a brand that offers a product or service, you know better than anyone that fighting the competition can feel like swimming against the current. It is heartbreaking to break through the noise only to have your hard-earned customer walk away from their checkout cart. Thankfully, an email subscriber can be gently coaxed back to their incomplete purchase with a cart abandonment email.
Once the customer makes a purchase, the merchant, who has collected their email address, sends an email confirming the deal’s completion. The average person is familiar with these transactional emails. In the modern business climate, customers expect that purchasing comes with a corresponding notification in their inbox.
The difference between these and promotional emails is that they are only sent to one customer directly, correlated with a decision or purchase.
Since you began sending emails, you’ve worked hard at creating a look and feel for every message. Mailjet’s features will empower you to stay consistent across all your emails.
If you’re considering stepping up your marketing game, we’d love to help. Our template generator comes with 14 free email design templates ready to go at launch, and our easy-to-use and straightforward interface makes it easy to upload or create custom HTML templates. When you’re ready to launch your digital marketing campaign, simply drag and drop your assets and HTML files. We’ll take care of the rest.
With Mailjet, you can use CSS and custom HTML email templates, but we also have a simple drag-and-drop Email Editor. You can bring in your developers or leave them at home.
Custom email templates eliminate the obstacles surrounding developing creative branding to support your marketing campaigns. Become an email marketing campaign master by working smarter (not harder) with Mailjet.
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