4 things to remember when creating your email marketing strategy

Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology and other advancements, email usage has expanded greatly over the years.

For businesses, email marketing is a great strategy to use to reach more potential clients. However, creating any old email just won’t cut it. You need to create a powerful email that’ll be noticed and one that’ll convert leads. The following is an expert guide on some of the tips you can use to build a powerful email marketing strategy for your business.Top Tips To Build A Powerful Email Marketing Strategy

Keep Data Relevant: Segmentation

There’s nothing worse than receiving emails that aren’t relevant to your needs. Always try to keep the data on point to the audience you’re trying to target. In order to do this, you will need to assess some of the current data to ensure any emails you’re sending are targeted to the recipient in question. Using data points such as location and gender to segment your contact lists can dramatically increase the relevancy of what you’re sending. This in turn will produce a higher email opening rate which could possibly turn into sales and profit.

Personalize Your Email

Those who’ve reached out and subscribed to your emails tend to be more appreciative when messages are personalized with their name. With marketing emails, it’s estimated that those who personalize the email to their individual subscribers have a 10% increase in conversion rate and a 14% click through rate. The idea of personalizing your emails is to make your subscribers feel important to your business. This in turn will lead to more sales and more brand commitment.

Mobile Optimization

With the increase in mobile use, it’s obvious that your email should be optimized for these devices. Unfortunately, many businesses forget this important factor, which can leave heavy penalties on your end marketing results. It’s estimated that 80% of consumers will delete non-mobile optimized emails before they even look at them. This is why it’s crucial to optimize your emails for mobile based platforms and devices. In doing this you will have a better chance of gaining new leads from your audience.

Know Your Sending Limit

Unfortunately for many businesses, they don’t understand the concept of email sending frequencies. Sending emails too frequently is a great way to kill your email marketing strategy instantly. No one likes to receive hundreds of emails from the same person. This is why it’s important to know your sending frequency and monitor it to make changes where necessary.

Emails should be sent out at a maximum of 1 per week to 4 per month. The idea is to keep your recipient informed about your business with friendly weekly reminders without pushing them to unsubscribe because they are receiving too much information, too frequently. Listen to your audience by testing sending times, different frequencies and through the analysis of collected data. This will help you understand your sending limit and prevent  your subscription rate from dropping quickly.

It’s important to understand the difference between sending frequency and spam. Spam is sending emails to recipients who haven’t given you their specific consent. It’s illegal to buy third party lists and this can greatly impact your overall email strategy in a negative way.

While laws pertaining to spam are different throughout each country, the opt-in requirement still applies. Common legislation empathizes three main points to avoid becoming a spammer: having clear sender name identification, having permission from the recipient, and providing an opt-out option.

Overall

Email marketing when done correctly can dramatically improve your leads, conversions, sales and profits. By creating a powerful email marketing strategy, you can keep ahead of your competitors while generating the results you desire. Are you going to incorporate these tips into your email marketing strategy?

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This post was written by Aaron Gray. Aaron Gray is a passionate digital marketing expert and the co-founder of Command Center.