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Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program
As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less...
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Email marketing trends to supercharge your email program in 2024
Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email...
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Marketing calendar 2024: Dates you shouldn’t miss this year
We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...
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How to create the perfect newsletter design
It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...
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All you need to know about transactional email
Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you have to do is look at the numbers: studies show 93% of people say they would...
Read more
Will artificial intelligence (AI) replace copywriters?
Do you remember the first time you heard about OpenAI’s ChatGPT? The shiny new tool that promised to write copy for you in seconds. While initially skeptical, we’re betting that when you first entered an AI prompt into the natural language processing tool you were...
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What is a good email open rate and how to improve it
We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...
Read more
Should brands use social media for customer communication?
Compared to many other options, social media communication is still fairly fresh. Facebook got started 20 years ago, which seems like a long time. But email first emerged back in 1971. As for the printing press and passenger pigeons? Well, it’s been a minute, that’s for...
Read more
Will artificial intelligence (AI) replace copywriters?
Do you remember the first time you heard about OpenAI’s ChatGPT? The shiny new tool that promised to write copy for you in seconds. While initially skeptical, we’re betting that when you first entered an AI prompt into the natural language processing tool you were...
Read more
Should brands use social media for customer communication?
Compared to many other options, social media communication is still fairly fresh. Facebook got started 20 years ago, which seems like a long time. But email first emerged back in 1971. As for the printing press and passenger pigeons? Well, it’s been a minute, that’s for...
Read more
What is RCS messaging and should it be in your marketing mix?
Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...
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Permission-based marketing: Are your messages anticipated, personal, and relevant?
It’s been 25 years since pioneering digital marketers defined email marketing as we know it. Permission-based marketing practices set the standard for how brands communicate with customers and prospects. Of course, it’s easy to say your email strategy follows the...
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All you need to know about transactional email
Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you have to do is look at the numbers: studies show 93% of people say they would...
Read more
What is a good email open rate and how to improve it
We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...
Read more
Why you should use UTM tagging on your campaigns
Data doesn’t lie. Tracking means optimizing and getting better results. While we encourage you to set up and follow metrics, we also want you to be able to track them easily so you can consistently get great results. Because emailing doesn’t stop with pressing “send”...
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Email marketing best practices to improve your performance
Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These...
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